My husband is 32 and wanted to start using skin care products. He uses Jack Black's Double Duty moisturizer, which is a moisturizer made just for men and it has SPF 20 in it for sun protection. I've been looking around for skin care information for men online and found and interesting site Organic Skin Care UKIt’s an e-Shop and products are pretty good, if you're interested in more than just moisturizers for your face. Good luck.
my husband's been using a product called UberSlick. He's using the facial scrub and the moisturiser and seems to think they're great. the moisturiser has lots of natural plant extracts in it i think. you can pick it up from any salon or store...