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Junior Member
Registered: 11-05-09
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starting some where in the late 1950s possibley mainly 1957 subliminal messages started to come around with uses for advertisments. research was done and believed that it could be succeful as sugested by James Vicary experiment in NJ movie theaters. the link below explains this

http://www.snopes.com/business/hidden/popcorn.asp

It turned out to be a sensationalist story but it seems to be logically possible and needs more testing or maybe busting.
Senior Member
Registered: 11-22-07
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Subliminal advertising does not work. A study done in 1957 found that out, but then lied and said it worked, resulting in massive public outrage. In 1958, subliminal advertising, while totally and utterly ineffective, was banned.
Senior Member
Registered: 10-02-08
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quote:
Originally posted by todd00710:
...it seems to be logically possible and needs more testing or maybe busting.

As stated in the Snopes article:

"As numerous studies over the last few decade have demonstrated, subliminal advertising doesn't work; in fact, it never worked."

No further testing is required to prove it doesn't work for scientific purposes; however MB could bust it to help dispell the widely held misconception among the general public that it does.
Junior Member
Registered: 11-05-09
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the reason it is believed no to work is because when it was banned the studies died with it no studies have been done recently with Vacary's tech or new technology . It needs testing
Senior Member
Registered: 11-22-07
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No it doesn't.
Junior Member
Registered: 11-05-09
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maxman any opinion or support for that angered callout or just hate the subject and think its crazy
Senior Member
Registered: 11-22-07
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How was that an "angry callout"? I mearly stated that subliminal advertising has been demonstrated to not work, and as such does not need testing.
Junior Member
Registered: 11-05-09
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science is repeadable this test only happened once so no conclusive evidence to support or deny this "myth"
Junior Member
Registered: 11-05-09
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the test that you reffer to might not have happened at all and because of its lying the tests are unrealible no evidence of its occurence
Senior Member
Registered: 10-02-08
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quote:
Originally posted by todd00710:
science is repeadable this test only happened once so no conclusive evidence to support or deny this "myth"

This test was repeated multiple times and failed every time. Vicary himself was unable to repeat it when pressed to reproduce it under independent supervision. Here is one commentary on the subject that references some of the attempts:

“Jim Vicary whose advertising agency, at the time, was not doing very well came up with the "experiment" and claimed that he had succeeded in advertising Coke and popcorn in an ingenious way. However, later when he was challenged and could not replicate or even produce the results, Vicary admitted that the results of the initial study had been fabricated (Weir, 1984). Furthermore, later studies have never produced any scientific evidence of the phenomenon, on the contrary (Moore, 1982, Rogers & Seiler, 1994, Percy & Elliot, 2005).”

Sheri J. Broyles, (2006), "Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia." Journal of Consumer Affairs, Vol. 40 Issue 2, p392-406
Dichter, Ernst (2007), "It was rubbish then, it's rubbish now" Advertising Age; 9/10/2007, Vol. 78 Issue 36
Moore, Timothy E. (1982). Subliminal Advertising: What You See Is What You Get. Journal of Marketing. 38-47.
Rogers, Martha; Seiler, Christine A. (1994), "The answer is no: A national survey of advertising industry practitioners and their clients about whether they use subliminal advertising", Journal of Advertising Research, Mar/Apr, Vol. 34 Issue 2
Weir, Walter (1984), "Another Look at Subliminal 'Facts'.", Advertising Age.

It was also attempted on a Canadian T.V. show as an experiment and failed completely.

It was also apparently attempted by numerous researchers just after Vicary's announcement but nobody could repeat it so and they did not publish the results.
Junior Member
Registered: 11-05-09
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I believe that it needs testing i dont trust the canadian tv show it could have been staged I believe the Mythbusters and plus weather it has been tested or not people still dont accept it dosnt work it needs a final test to end this a lot of people watch the show and if they see that the myhtbusters say its busted they will believe it.
Senior Member
Registered: 11-22-07
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So you don't believe numerous tests with the same result but you would believe two special effects artists? It has been demonstrated repeatedly to not work.
Junior Member
Registered: 11-05-09
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No results posted means the test could have been made up lies to discredit vicary who was a liar himself
Senior Member
Registered: 11-22-07
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The results were subliminal advertising does not work. And the other people who did not publish their results did so because they could not repeat the results Vicary claimed.
Senior Member
Registered: 10-02-08
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Plenty of researchers who tried to verify Vicary's theories did publish their work, but those papers are mostly in journals of psychology and marketing which are not read by the general public. If you do a little research you can find them, but as with most research papers you have to either pay to access then over the web or find them in the stacks at a university. One reference I saw mentioned a comprehensive review done of 128 papers on visual subliminal influence. The review found no evidence to suggest subliminal messages work.

There is no grand conspiracy to hide subliminal advertising. Universities and marketing firms have researched this to death and have found nothing to support it. Maybe private marketers would have motivation to keep it a secret but university psych researchers would not.
Junior Member
Registered: 11-05-09
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still think mythbusters should test it maybe do a whole show on just subliminal messaging and several methods and tests
Senior Member
Registered: 04-19-09
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If you cannot accept the evidence posted here, then you will be unable to accept any proof of failure by the Mythbusters.
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