quote:
Originally posted by todd00710:
science is repeadable this test only happened once so no conclusive evidence to support or deny this "myth"
This test was repeated multiple times and failed every time. Vicary himself was unable to repeat it when pressed to reproduce it under independent supervision. Here is one commentary on the subject that references some of the attempts:
“Jim Vicary whose advertising agency, at the time, was not doing very well came up with the "experiment" and claimed that he had succeeded in advertising Coke and popcorn in an ingenious way. However, later when he was challenged and could not replicate or even produce the results, Vicary admitted that the results of the initial study had been fabricated (Weir, 1984). Furthermore, later studies have never produced any scientific evidence of the phenomenon, on the contrary (Moore, 1982, Rogers & Seiler, 1994, Percy & Elliot, 2005).”
Sheri J. Broyles, (2006), "Subliminal Advertising and the Perpetual Popularity of Playing to People’s Paranoia." Journal of Consumer Affairs, Vol. 40 Issue 2, p392-406
Dichter, Ernst (2007), "It was rubbish then, it's rubbish now" Advertising Age; 9/10/2007, Vol. 78 Issue 36
Moore, Timothy E. (1982). Subliminal Advertising: What You See Is What You Get. Journal of Marketing. 38-47.
Rogers, Martha; Seiler, Christine A. (1994), "The answer is no: A national survey of advertising industry practitioners and their clients about whether they use subliminal advertising", Journal of Advertising Research, Mar/Apr, Vol. 34 Issue 2
Weir, Walter (1984), "Another Look at Subliminal 'Facts'.", Advertising Age.
It was also attempted on a Canadian T.V. show as an experiment and failed completely.
It was also apparently attempted by numerous researchers just after Vicary's announcement but nobody could repeat it so and they did not publish the results.